Our Journey
From Regional Initiative To National Trust
Annkoot Pashu Aahar began in Madhya Pradesh with a focus on practical nutrition for Indian dairy conditions. The founding team observed that many farmers needed feed solutions that were both scientifically planned and economically sustainable. Over time, this practical approach built long-term trust among dairy communities.
Today, with a large dealer network, high weekly production capacity, and consistent quality standards, Annkoot supports farmers from small household dairy units to large commercial operations.
1991Year Established
1500+Dealers Network
5000 MTWeekly Capacity
50,000+Farmers Served
Purpose & Principles
Mission, Vision, And Core Values
Mission
Deliver nutritionally effective cattle feed that improves milk productivity, supports animal wellness, and increases farmer profitability.
Vision
Be the most trusted and result-oriented cattle nutrition partner across India through quality, consistency, and farmer education.
Quality First
Maintain strict quality checks from raw material sourcing to final bag dispatch, ensuring dependable feed performance.
Farmer First
Design products and distribution with local affordability, practical feeding patterns, and real farm outcomes in mind.
Manufacturing
Production And Quality Control Framework
- Structured procurement process for grains and nutritional ingredients from approved sources.
- Batch-wise production planning to maintain formulation consistency.
- In-process checks on blending quality, moisture, and feed texture.
- Final-stage quality review before packaging and dispatch.
- Traceable distribution through dealer channels for reliable product availability.
Impact
How Annkoot Creates On-Ground Value
Milk Yield Support
Balanced feed helps support consistent milk output when used with proper farm management.
Animal Health
Nutrition-focused formulas support body condition, stamina, and overall herd performance.
Business Confidence
Reliable supply and product trust provide confidence to dealers and repeat buyers.
Roadmap
Future Focus
Annkoot aims to strengthen dealer support systems, enhance farmer knowledge programs, and keep innovating feed formulations to meet changing livestock nutrition needs across regions.
Founder
Mr. G.S. Jaiswal
The Visionary Founder of Annkoot Pashu Aahar
A Legacy of Trust, Quality & Commitment Since 1991
In 1991, Mr. G.S Jaiswal founded Annkoot Pashu Aahar with a clear vision — to support farmers by providing high-quality, nutritious, and reliable cattle feed solutions.
Coming from a deep understanding of rural farming needs, he believed that the success of dairy farmers begins with healthy and productive livestock. With this belief, he started a journey focused on quality nutrition, farmer satisfaction, and long-term trust.
Through years of dedication, hard work, and continuous improvement, Shri G.S Jaiswal built Annkoot Pashu Aahar into a trusted name in the cattle feed industry. His principles of honesty, innovation, and commitment remain the foundation of the company.
Today, Annkoot Pashu Aahar continues to follow his vision — delivering balanced animal nutrition that helps farmers increase productivity, improve cattle health, and build a better future.
“A healthy animal creates a prosperous farmer — this belief continues to inspire Annkoot Pashu Aahar every day.”
35+
Years of Trust
1500+
Dealers
50,000+
Happy Farmers
100% Organic
No Harmful Chemical
Leadership
Executive MD Profiles
Rajiv Kumar
MD - Operations
Annkoot Pashu Aahar
Sangeeta Singh
MD - Marketing
Annkoot Pashu Aahar